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ERIK HASSERT
FARM & FOOD CONSULTANT
CLIENTS
Norwich Meadows Farm: Website Design and E-Commerce Development and Strategy
We led the design and development of Norwich Meadows Farm’s new website, creating a cohesive brand presence that highlights their diverse, sustainably grown products. We also strategized on marketing and the logistics of nationwide produce shipping, developing an e-commerce platform that streamlined online sales and expanded access to their farm’s offerings. In addition, we helped introduce an à la carte CSA option utilizing gift cards to extend their farmers market presence and reach a new customer base.
Glywood: Regional Grains Program Consultant
We partnered with Glynwood to advance the regional grains initiative, connecting farmers, millers, bakers, and chefs to rebuild the grain economy of the Hudson Valley. Through this collaboration, we helped identify barriers to production and distribution, develop outreach strategies, and promote the ecological and cultural value of locally grown grains.
Union Square Pretzel Co: Website Design and E-Commerce
We guided Union Square Pretzel Co. through its rebranding from Martin’s Pretzels, developing a new website that reflects its updated identity while honoring its long-standing heritage. We also built and launched their e-commerce store, enabling direct-to-consumer online sales and expanding their reach beyond traditional retail and market outlets.
Choy Division Website Design
We collaborated with Choy Division to design and develop their website, creating a modern, bilingual platform that reflects their mission and values. The site highlights their focus on growing Asian varieties of produce for Asian communities and their commitment to providing locally grown, culturally significant food for their community. Designed to be accessible to both English- and Chinese-speaking audiences, the website also showcases their various marketing outlets—including farmers markets, restaurant partnerships, and community-supported agriculture programs—through clear storytelling and intuitive navigation.
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